Geolocation

LivePerson solutions include a powerful geolocation service that provides accurate, in-depth information about the geographic characteristics of your website visitors.

Because LivePerson's geolocator reveals geographic locations and IP addresses of visitors, you can:

• Identify cross-sell and upsell opportunities by targeting ad content and inventory to a local or regional prospects.
  
• Prevent fraud by flagging and blocking suspicious transactions by comparing a customer's credit card billing address to an actual IP domain location. By discovering non-matching information, you can halt fraudulent transactions and reduce fraud losses.