Google Analytics Integration

What do you get when you add your LivePerson stats to Google Analytics? A wealth of details about your visitors!

LivePerson’s Google Analytics Integration lets you integrate your live chat and LiveCall (click-to-talk) statistics with the powerful Google Analytics reporting engine. Gain strategic insight into your visitors who engage with an agent and make purchases. Use that information to finesse ongoing marketing initiatives and increase revenues even more.

• Easily generate reports of keywords and marketing campaigns that lead to the most chat or LiveCall interactions
• Measure and track the impact of LivePerson on your online sales and online lead generation
• Access a wealth of statistical reports that track characteristics of visitors who chat or talk and make purchases

Gain new insight on the impact of chat on your marketing campaigns

With the LivePerson’s Google Analytics Integration, you can measure how your marketing initiatives drive your visitors to chat, as well as the impact of those chats or calls on your online sales.

You can even differentiate between chats or calls initiated from buttons and those initiated from invitations.

Get a wealth of statistical reports

Google Analytics offers a wealth of reports that you can leverage to gain a better understanding of how chat affects your business. For instance:

• Map Overlay Report – Lets you see statistics about the geographic location of your visitors who chat and talk
• Search Engine Report – Provides information on which search engines and keywords drive the most chats and LiveCall interactions
• Reverse Goal Path Report – Displays the paths on your website that lead to the most interactions

» Click here for detailed instructions on how to use Google Analytics with LivePerson.