LiveAnalytics™
Measure the true ROI of your online marketing campaigns with a suite of robust reports
Identify the search engines, keywords and marketing initiatives
that bring the most profitable customers to your site.
- Track a wide array of conversion and website traffic data
- Get actionable information for optimizing your marketing strategies
- Quick to install and easy to use
Conversion Tracking Reports
Measure the ROI of your online marketing and sales initiatives by tracking the number of sales, and revenue uplift, that result from live chat and phone interactions.
Our conversion reports capture all sales, including those that were made outside of the shopping cart process, such as orders placed during a live chat or a phone call (LiveCall).
Web traffic, leads and sales are tracked by referring domains. Use this valuable information to evaluate your search engine, keyword, pay-per-click and affiliate program strategies.
Powerful drill-down capabilities let you retrieve comprehensive details about visitors who place orders during live chat or phone calls including:
- City, state and country
- Search engine keywords used to reach your site
- Site navigation
- Chat transcripts (if applicable)
Reports Currently Available
| Leads by Domain |
Leads grouped by referring domain
Number of chat and call interactions that generate qualified leads
Value of leads generated during chats and calls |
Measure effectiveness of pay-per-click and affiliate lead programs
Evaluate cost-per-lead calculations
Determine if campaign traffic converts to leads |
| Sales by Domain |
Sales grouped by referring domain
Number of chat and call interactions that lead to sales
Revenue generated from chats and calls |
Measure effectiveness of pay-per-click and affiliate sales programs
Evaluate cost-per-sale calculations
Determine if campaign traffic converts to sales |
|
Web Traffic Reports
Reports Currently Available
| Page
Analysis |
Page
views (number of times a single
page is viewed)
Entry
and exit page (pages
that visitors arrive on and leave from)
|
Determine:
Pages
that keep visitors engaged
Pages
that lose visitors
|
| Traffic
Analysis |
Site
visits
|
Determine
how campaigns affect site traffic
|
| Referring
Domains |
Websites
that send visitors to your site
|
Explore
affinity marketing opportunities
Uncover
sites with embedded links that send visitors
to you
|
| Referring
URLs |
URLs
and search strings that send visitors to your site
|
Pinpoint
how visitors find your site and optimize paid keyword
programs accordingly
|
| Search Engines |
Search
engine-specific traffic
|
Measure
effectiveness of organic search vs. pay per click
|
| Search
Keywords |
Keywords
that bring visitors to your site
|
Determine
keywords and variations that deliver the best ROI
Refine
and improve paid and organic search engine
strategies
|
|
Measure & Improve Your ROI
LiveAnalytics and our comprehensive tracking reports are included free with LivePerson Pro and LivePerson Contact Center. Step-by-step instructions make it easy to implement the tracking mechanisms you need.
